The saying that it is easier to get to the top than to stay there is a fallacy. Once at the top, a company can use the power of its leadership position to stay there. Al Ries & Jack Trout in Marketing Warfare All other things equal, an army with a larger number of troops … Continue reading Saka Wars: Nigeria’s Civil War II
Apple an iconic global firm has a lot to teach African entrepreneurs. Below is an interesting analysis on how it has managed to succeed in an industry where big names like HP and Dell are failing.
Nollywood Nigeria's film industry is worth $590.2mn as at 2008. It is the second largest industry in number of movies produced after India's Bollywood and arguably is Africa's most successful non-mineral resource. It faces numerous challenges chief of which is piracy and the aim of this video is to proffer solutions to improving the industry's … Continue reading Growing Nollywood