Marketing you-for social entrepreneurs


The responsibility for letting others know about your social entrepreneurship work rests with you. Learn how to raise your profile in 2 simple steps.

The End of Competitive Advantage


Digitization has destroyed the concept of sustainable competitive advantage             Rither Gunther Mcgrath Strategy has always focused on companies attaining sustainable competitive advantage-which is the unique position a company attains by configuring its operational activities in a manner that competitors cannot duplicate. In "the end of competitive advantage", Mcgrath argues … Continue reading The End of Competitive Advantage

Saka Wars: Nigeria’s Civil War II


The saying that it is easier to get to the top than to stay there is a fallacy. Once at the top, a company can use the power of its leadership position to stay there. Al Ries & Jack Trout in Marketing Warfare All other things equal, an army with a larger number of troops … Continue reading Saka Wars: Nigeria’s Civil War II

Growing Nollywood


Nollywood Nigeria's film industry is worth $590.2mn as at 2008. It is the second largest industry in number of movies produced after India's Bollywood and arguably is Africa's most successful non-mineral resource. It faces numerous challenges chief of which is piracy and the aim of this video is to proffer solutions to improving the industry's … Continue reading Growing Nollywood