Drucker on Marketing


"Because the purpose of business is to create and keep a customer, the business enterprise has two -and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."  Peter Drucker (1909-2005) in The Practice of Management

“Do Not Live Another Man’s Dreams”-Steve Jobs


I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today, I want to tell you three stories from my life. That’s it. No big deal. Just three stories. The first story is about connecting the dots. I dropped out of Reed College after the first six … Continue reading “Do Not Live Another Man’s Dreams”-Steve Jobs