The End of Competitive Advantage


Digitization has destroyed the concept of sustainable competitive advantage             Rither Gunther Mcgrath Strategy has always focused on companies attaining sustainable competitive advantage-which is the unique position a company attains by configuring its operational activities in a manner that competitors cannot duplicate. In "the end of competitive advantage", Mcgrath argues … Continue reading The End of Competitive Advantage

Saka Wars: Nigeria’s Civil War II


The saying that it is easier to get to the top than to stay there is a fallacy. Once at the top, a company can use the power of its leadership position to stay there. Al Ries & Jack Trout in Marketing Warfare All other things equal, an army with a larger number of troops … Continue reading Saka Wars: Nigeria’s Civil War II