I always enjoin my product teams to never approach product development from a superiority complex. Many times product teams fall into the trap of aloofness when they tend to assume that users are not smart for not using a feature as intended. Features should be intuitive. Yes even dumb. One user may be stupid , but 100 users cannot be. So if more than 1 user is having the same problem with a product feature then the feature’s UI (user interface) is stupid!