Perception is you.
The Solutions Ideator
(picture credit dharmaflower.org)
What comes to your mind when you hear these names- Mohammed Yunus, Bill Gates, Tony Elumelu? Did the following words come up in your mind- microfinance, health philanthropy and “Africapitalism”? This is the power of a brand- a consistently uniform perception you conjure when your name is mentioned.
Now ask yourself, when your name is mentioned what do people immediately associate with you? This is your brand and is how you are perceived by others.