RxAll’s Journey: From Idea to Health Ecosystem

RxAll has been featured in a case study by EM Normandie Business School, showcasing its evolution from a concept to a digital health platform revolutionizing African pharmacies. Founded in 2016 due to counterfeit drug experiences, RxAll now serves over 5,000 pharmacies. The journey emphasizes resilience, teamwork, and community support.

Drucker on Marketing

"Because the purpose of business is to create and keep a customer, the business enterprise has two -and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker (1909-2005) in The Practice of Management